meet the founders
Built by two people who believed in the same idea for different reasons.
EPIÁRA brings together Schyler's expertise in skin, formulation. and personalized regimen development with Sunni's experience in building thoughtful sytems, client journeys, and brand experiences.
One founder shapes the skincare strategy. The other builds the structure that allows that strategy to reach clients clearly, beautifully, and consistently.
Different strengths. Equal ownership. One shared standard for how skincare guidance should feel.
Schyler
skincare advisory
Sunni
Operations and experience
skincare guidance
Schyler brings the clinical perspective.
Skin assessment
Ingredient and formulation knowledge
Regimen development
Client education
Ongoing skin support
client experience
Sunni builds the structure around the care.
Service and journey design
Client communication
Routine documentation
Digital systems
Brand and fulfillment experience
shared foundation
Independent recommendations
Education before excess
Individualized care
Clear communication
Long-term-trust
the partnership
Different perspectives shaped one shared standard.
Schyler and Sunni came to EPIÁRA with different levels of experience, but the same instinct: skincare guidance should feel more personal, more understandable, and more carefully considered.
Schyler saw the need through skin, formulation, and client care. Sunni saw the systems, communication, and experience required to deliver that care thoughtfully.
Together, they created a model in which expertise and experience are not treated as separate parts of the business. Each strengthens the other.
The recommendation matters. So does the way it is explained, documented, delivered, and supported over time.
EPIÁRA exists at the intersection of thoughtful skincare guidance and thoughtful client experience.
cofounder
esthetician
regimen strategy
at epiára
Schyler shapes the standard behind every regimen.
01
clinical reasoning
Understanding the why before making a recommendation.
02
regimen development
Building routines that balance effectiveness with consistency.
03
formulation review
Looking beyond claims to assess ingredients and product structure.
04
client education
Helping clients understand their skin and make informed decisions.
schyler's perspective
Every recommendation begins with understanding the person behind the skin.
For Schyler, skincare has never been about collecting products or following trends. It has always been about understanding why the skin behaves the way it does and helping people build routines that make sense for their individual needs.
That philosophy became the clinical foundation of EPIÁRA.
As co founder, Schyler leads regimen development, evaluates formulations and ingredients, and ensures every recommendation reflects the same thoughtful, individualized approach she would provide in a one on one consultation.
Her goal is never to build the longest routine. It is to build the right one.
Quote from Schy
Schyler
cofounder and medical aesthetician
sunni's perspective
Thoughtful care should be reflected in every part of the experience.
Sunni's role is to make sure Schyler's expertise is not only effective, but clear, accessible, and thoughtfully delivered.
From the first interaction with EPIÁRA to the routine a client follows at home, she designs the systems, language, and details that shape how the service feels.
As cofounder, Sunni leads the brand, client journey, digital experience, fulfillment, and operational structure behind EPIÁRA.
Her work ensures that every recommendation is supported by an experience that feels organized, personal, and considered from beginning to end.
The regimen is the foundation. The experience around it helps the client trust, understand, and continue it.
the client experience
designed and directed by sunni
01
Discover
How someone first encounters and understands EPIÁRA.
Sunni Shapes
Brand direction
Website experience
Service language
02
Understand
How the client learns what service is right for them
Sunni Shapes
Service structure
Client education
Onboarding flow
03
Receive
How recommendations are presented and delivered.
Sunni Shapes
Routine cards
Written guidance
Packaging and fulfillment
04
Follow
How the routine becomes usable in daily life.
Sunni Shapes
Clear instructions
Visual hierarchy
Client communication
05
Continue
How the relationship is supported over time.
Sunni Shapes
Continuity systems
Follow up structure
Ongoing experience
"The care should never feel disconnected from the experience around it. Every detail should help the client feel informed, supported, and confident in what comes next."
Sunni
cofounder and experience director
how we work
Every client experience is built through collaboration.
Behind every regimen is a conversation between expertise and experience.
While each founder leads different parts of EPIÁRA, every recommendation ultimately passes through the same shared standard: thoughtful, personalized care delivered with clarity.
Understanding Your Skin
schyler
Evaluates concerns, history, goals, and skin behavior.
Sunni
Designs how that information is organized, communicated, and carried throughout the client journey.
Delivering the Experience
schyler
Reviews every recommendation for consistency and purpose.
Sunni
Packages the experience through fulfillment, presentation, written guidance, and digital delivery.
Building the Regimen
schyler
Selects products, ingredients, and routine structure.
Sunni
Transforms recommendations into clear documentation and usable routine cards.
Supporting the Journey
schyler
Provides ongoing regimen refinement as skin changes.
Sunni
Maintains continuity systems, communication, and long term client support.
Together, we built EPIÁRA to feel as thoughtful as the guidance itself.
Every recommendation reflects clinical reasoning.
Every interaction reflects intentional design.
Together, they create an experience built around trust, clarity, and long term relationships.
our shared standard
Different responsibilities. The same principles behind every decision.
EPIÁRA is shaped by two perspectives, but it is guided by one set of values.
These principles influence how products are evaluated, how routines are built, how information is communicated, and how every client relationship is supported.
01
Clarity over complexity
Skincare should become easier to understand, not more overwhelming.
In practice
We explain why each recommendation belongs and remove what does not serve the routine.
02
Education over dependence
Clients should leave with greater confidence in their own skin.
in practice
We teach the reasoning behind the routine rather than asking clients to follow instructions blindly.
03
Personalization over prescription
There is no universal routine that works for every person.
in practice
Recommendations are shaped around skin behavior, goals, history, preferences, and daily life.
04
Independence over incentive
The recommendation should serve the client before it serves the business.
in practice
We are not tied to one product line, private label, or brand partnership.
05
Consistency over excess
A thoughtful routine followed consistently often matters more than a crowded shelf.
in practice
We prioritize purposeful steps, suitable formulations, and realistic long term use.
These values are not separate from the service. They are the standard by which every part of EPIÁRA is built.
built with purpose
Two perspectives, brought together for one more thoughtful skincare experience.
EPIÁRA was built through Schyler's commitment to individualized skincare guidance and Sunni's commitment to making that guidance clear, considered, and easy to carry into everyday life.
Together, they created a service designed to help clients feel less overwhelmed by skincare and more confident in the care they choose.
The founders built the structure. Your skin, goals, and experience shape what comes next.
Schyler & Sunni
cofounders of epiára
from epiára
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